This is a menu for a deli in New York that specializes in breakfast and bagels. The client wanted to integrate their bagel mascot, but wanted a new, more upscale wordmark. They also wanted a modern color palette and an element of grunge that indicated the city, but an overall clean feel.
This menu is an 11×17-inch trifold and was designed for print. The design was created in Adobe Creative Suite (InDesign, Illustrator). I created this when working for Taradel, LLC.