Jackie Mitchell is a personal trainer and fitness instructor that is gradually developing a following among expat women in the greater Düsseldorf area. I am working with Jackie to create a brand identity for her company, JM Fitness Training.
When working with her clients, Jackie strives to provide accessible fitness. She stays away from equipment that you need a gym membership to use. Her favorite pieces of equipment are jump ropes and bright orange fitness bands. I have used these as inspiration for her logo design. I have included some of the comps and proofs that I created that resulted in the final product.